logo (lowgow) n. 1. an emblem. 2. a graphic representation of a company or entity that is instantly recognised by their clients or target market. 3. a reason for your business to howl at the moon

corporate identity (core pore ate eye den titty) adj. 1. the completion of the logo design process in which the logo is integrated into every part of the corporate structure. 2. the creation of a graphic, charismatic look and feel that permeates the business. 3. the way in which you get your clients to howl at the moon

brand (brand) n. 1. what your logo aspires to becomme. 2. the pinnacle of the identity struggle where your logo is recognised by the man in the street. 4. once brand status is achieved, your company will have instant recognition allowing you to say less and sell more. 5. once achieved, your howl will be heard on the moon.